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Dan Murphy, ESPN Staff Writer 10y

Tipping point for Dave Brandon?

College Football, Michigan Wolverines

ANN ARBOR, Mich. -- College campuses love a good protest. Students at Michigan have attempted to stage several of them, with varying degrees of success, in the past month to voice their disapproval of the university's athletic department and its leader, Dave Brandon.

The most noticed of these events came on the final day of September, when a few hundred bodies gathered to shout "Fire Brandon" outside the seemingly empty campus residence of university president Mark Schlissel. On Thursday, the detractors will get their first real opportunity to hurl grievances at something other than locked doors and online petitions.

Michigan's Board of Regents, the university's eight-person elected governing body, meets Thursday for the first time since the mishandled response to quarterback Shane Morris' head injury dropped Brandon's approval ratings from low to nearly flat-lining and sparked the public outcry. While there is no mention of the athletic department on the board's official agenda, regent Denise Ilitch expects Brandon to be a topic of conversation at some point during the meeting.

"I've received hundreds of letters, and I know my fellow regents have as well," Ilitch said earlier this week on a local Detroit television station. "We'll be discussing it at the meeting. I'm sure we'll have people come to the public meeting and give their opinion."

Athletic directors are no strangers to pitchforks or torches, but the degree of verbal castigation aimed at Brandon this month is usually reserved for politicians from opposing parties and football coaches with losing records. The scrutiny he faces is more intense than usual, especially considering the complicated balancing act that modern day athletic directors face.

Today's ADs translate the legalese of the dense NCAA rulebook in the morning and review construction blueprints in the afternoon. They take calls from a state legislator who isn't happy with the budget one day and Joe Fan who isn't happy with the stadium music selection or the temperature of his hot dog the next. And after all that, they're usually judged most by outsiders on what they can control the least: how the school's marquee sports perform on game day.

Michigan lost games, fans lost faith

Michigan's struggling football team is not the sole source of unrest in Ann Arbor. The court of public opinion holds more contempt for Brandon than for head coach Brady Hoke. The perception that Brandon has attempted to commodify the football program to the detriment of its tradition has turned the Michigan fan base largely against him.

But losing football games can make a bad situation much worse, according to former Tennessee athletic director Mike Hamilton.

"In athletics there are some times when winning makes stuff go away. If you had a loss, the popcorn is never hot enough and the drinks are never cold enough. Winning mitigates some of that," he said. "I don't know if I would go as far as to say it would fix everything, but it mitigates a lot of things."

Hamilton resigned from the Tennessee athletic department in June 2011 while the NCAA investigated the school's basketball coach, Bruce Pearl, for improper contact with recruits. Hamilton's legacy with the Volunteers will always start with his part in the decision to get rid of longtime football coach Phillip Fulmer and replace him with Lane Kiffin.

The football troubles outweighed the building upgrades that Hamilton oversaw while taking Tennessee's athletic department from a $750,000 deficit to a $9 million surplus in his time at its helm. They outweigh the two top-10 finishes in the Directors' Cup, which measures a school's success in all varsity sports.

Michigan also has been in the Directors' Cup top 10 twice under Brandon and made a trip to the men's Final Four. Brandon has had a similar positive impact on fundraising at Michigan. He recently helped secure a $100 million donation from Miami Dolphins owner and U-M alum Stephen Ross that will be used to fund state-of-the-art facilities for some of the Wolverines' non-revenue sports teams.

Filling university coffers and improving its facilities didn't help Hamilton and it might not save Brandon, but the ability to raise funds is a top priority for today's athletic directors.

"Resource generation is a huge part of the equation today," said Bill Carr, who runs an executive search firm that consults with college athletic departments and helps universities find new coaches and athletic directors. "The athletic director has to be capable of understanding those revenue streams, how you sustain them and how you grow them."

Along with making money, Carr said one of the best indicators of a successful athletic director is the ability to manage coaches and provide them with the tools to be successful, then get out of the way. Carr spent eight years as Florida's athletic director and four at the University of Houston before settling permanently into his advisory business in 1997. He said he learned it was important for an athletic director to keep his or her ego in check.

"An AD should feel most comfortable when that spotlight is on the coach," he said when asked about the traits of a good athletic director, not specifically about Brandon. "You don't look for a lack of an ego. You look for a well-managed ego."

A common knock against Brandon from his naysayers throughout his five-year tenure as athletic director is that he has a tendency to steal some of that spotlight. Several former players who spoke with ESPN.com had a long list of complaints about how Brandon got his job and how he's performed since; chief among them, they say, is that he serves himself instead of, as the famous Bo Schembechler mantra goes, "the team, the team, the team."

"He's alienated people to the point where it's impossible for him to be an effective leader," said John Ghindia, a former player under Schembechler and former executive board member of the Letterwinners M Club whose family ties to the Wolverines football program date back to the 1940s.

"Bottom line, Michigan can do better."

Public approval will ebb and flow for almost any athletic director during a long stay in office. Hamilton, who held his job for eight years before stepping down, said the best way to weather bad times is to make regular deposits in the "public relations bank" when times are good by keeping lines of communication open with students, alumni and fans.

As much as Michigan seeks to control its message, the athletic department has struggled with public relations under Brandon. Many fans lost trust in the football program because of the way it handled sexual assault allegations against former player Brendan Gibbons. The kicker was arrested during a police investigation into sexual assault in 2009, but the matter wasn't addressed by the university or the team until the end of the 2013 football season -- Gibbons' last at Michigan. When Gibbons was held out of his final two games as a Wolverine, Hoke provided misleading answers when asked why he wasn't with the team.

Recently, the week of miscommunication between Hoke and Brandon, and in turn between Michigan and its fan base, that followed Shane Morris' head injury in September didn't help the public trust. Less serious issues like ticket-price hikes and revised student-seating policies have widened the gap between Brandon and the Michigan faithful.

"I think there is a certain obligation to communicate effectively and regularly," Hamilton said, referring to all athletic directors, not Brandon in particular. "I think that's the world. With what you're paid as an athletic director in today's world, I think there's an obligation to do that."

Following the Morris incident, in an interview with the Michigan student newspaper, Brandon said he wanted to repair his fractured relationship with the student body.

"I think there are a lot of people who have decided to not like me who have never met me or have probably never met me or have never been in the same room as me, so I need to fix that," he said in the interview. "One of the things I want to do is to figure out ways I could connect more with the student body."

He told other local newspapers that the recent miscommunication within the athletic department was his responsibility. Through a spokesperson, Brandon declined multiple interview requests from ESPN.com for this story and others over the past several weeks.

The tipping point

The day Mike Hamilton heard about the NCAA's investigation into his basketball program, he went home and told his wife that their days at Tennessee were numbered. He didn't know when or how he would leave the university, but he knew it was coming. Eleven months later, he resigned.

"The reality is eventually you lose your effective ability to lead," he said. "Whenever that tipping point is, you can get so far that you can't get it back. I felt like it had gotten far enough that I wasn't going to be able to get it back to the point where I could effectively manage."

Brandon told reporters during the first week of October that he had no fears about losing his job. He said he had not at that time had any discussion about his future with Schlissel, the only man with the power to end Brandon's tenure at Michigan.

If Brandon has had a revelation similar to Hamilton's, only he knows about it. How close he believes he is standing to the leadership tipping point is a mystery. Thursday's board meeting isn't likely to push him in one direction or another, but it should be a good indication as to where the rest of Michigan stands.

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