A year and a half after Gatorade released its "Made In New York" Derek Jeter retirement spot, the sports drink maker rolled out a unique tribute to Peyton Manning on Thursday.
In its new "Dear Peyton" campaign, the company tracked down people who received handwritten letters from Manning and filmed them reading portions of the letters, set to an instrumental recording of Bob Dylan's "The Times They Are A-Changin."
Among those featured in the campaign are Manning's brother (and fellow NFL quarterback) Eli Manning and father Archie Manning; former coaches and teammates Tony Dungy, David Cutcliffe, Demaryius Thomas, Brandon Stokley; and people whom Manning befriended, including Jeter and the mother of a son who passed away from leukemia.