On Wednesday, the Colts backed up the cash truck and unloaded $140 million at the feet of quarterback Andrew Luck, handing the former No. 1 pick the richest contract in NFL history.
Was it money well-spent? Is Luck good enough to win the big one?
You make the call.
Luck has been in the discussion of the NFL's top signal-callers basically since he entered the league, and he has engineered three playoff runs with two AFC South titles and a berth in the 2014 AFC Championship Game.
His numbers are some of the most prolific in the game, but does that make him worthy of more money than Aaron Rodgers, Tom Brady and other QBs who sport rings? Only time will tell. Luck is about to enter his fifth NFL season, so there's plenty of time for him to deliver a title and validate his hefty price tag.