NFL teams
Darren Rovell, ESPN Senior Writer 7y

Antonio Brown is giving away custom cleats

NFL, Pittsburgh Steelers

Antonio Brown, Pepsi and supermarket chain Giant Eagle have teamed up on a ultra-high-end promotion to give away an extremely limited amount of boxes that contain custom-painted shoes, an "AB84"/Pepsi-branded iPhone 7, Monster headphones and a jersey can.

Here's what the box looks like closed with Brown's phrase "Business is Boomin," and what it looks like once it is opened.

Given how much attention custom-painted cleats have gotten, it's the shoes -- done by the same guys who do Brown's game-day customs -- that garner the biggest "wow."

This is the back of the iPhone 7 that fans will get and the side of the Monster-branded headphones.

The promotion details will be revealed this week. Fans in Pennsylvania and Ohio are eligible to enter a sweepstakes to win. No purchase is necessary. The total number of boxes made is 30.

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